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“Less of an honor,” a source claims artists are wary of Super Bowl spotlight

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Halftime Show of Super Bowl LVII in Arizona
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Rihanna performs live during Halftime Show of Super Bowl LVII in Arizona February 12 2023 Glendale Arizona USA Rihanna performs live during Super BowlLVII Halftime Show as the Kansas City Chiefs play against Philadelphia Eagles

Super Bowl LXI headliner remains unannounced

The National Football League has not announced the Super Bowl LXI halftime headliner. The game is scheduled for February 14, 2027, at SoFi Stadium in Inglewood, California, for the championship event.

An unnamed source claims organizers are having difficulty securing a performer because some artists fear scrutiny and criticism. The NFL, Roc Nation, and Apple Music have not publicly confirmed that account.

Roc Nation logo

Roc Nation shapes halftime selections

Roc Nation has advised the NFL on major live music programming since 2019. The partnership gives the entertainment company a central role in selecting artists for Super Bowl halftime performances and other league music events.

The NFL originally described Roc Nation as an adviser on artist selection and live entertainment strategy. That role supports Jay-Z’s influence through his company without establishing that he alone makes every final decision.

Justin Bieber performing ‘Everything Hallelujah’

Justin Bieber and Harry Styles linked

Reports have linked Justin Bieber and Harry Styles to the 2027 halftime search. Those reports also say neither artist had been formally approached, leaving both names in the rumor stage rather than confirmed negotiations.

Miley Cyrus has also appeared in Super Bowl LXI speculation. No announcement from the NFL, Apple Music, Roc Nation, or Cyrus has confirmed their involvement, so her name remains part of an unverified list of candidates.

Puerto Rican rapper Bad Bunny

Bad Bunny shows halftime reach

Bad Bunny headlined the 2026 Apple Music Super Bowl Halftime Show at Levi’s Stadium. Nielsen reported that the halftime window averaged 128.2 million viewers during the February 8 broadcast.

The full Super Bowl LX telecast averaged 125.6 million viewers, making it the second-most-watched Super Bowl in Nielsen’s updated figures. The halftime audience was larger than the average audience across the full broadcast.

Kendrick Lamar performing in his concert

Kendrick Lamar set audience record

Kendrick Lamar’s 2025 halftime performance averaged 133.5 million viewers across television and digital platforms. That audience established a Super Bowl halftime record and exceeded the 129.3 million viewers reported for the 2024 show.

Lamar’s performance also showed the scale available to one headliner. His 2025 halftime audience exceeded the 127.7 million viewers who watched Super Bowl LIX across measured television and digital platforms.

Halftime Show of Super Bowl LVII in Arizona

Super Bowl headliners trade pay for reach

Super Bowl halftime headliners generally do not receive a traditional concert fee. The NFL covers production expenses, while performers receive union scale compensation and gain access to one of television’s largest annual audiences.

The structure differs from normal touring, where major stars can command large performance fees. Super Bowl artists instead accept limited direct compensation while appearing before an American audience that regularly exceeds 100 million viewers.

Shakira wearing Versace with Piferi heels

Halftime appearances can lift music

Past halftime appearances have produced measurable increases in streaming and sales. Billboard reported that Shakira’s streams rose 267% and Jennifer Lopez’s streams increased 187% in the week following their 2020 Super Bowl performance.

Rihanna also saw substantial postgame gains after her 2023 appearance. Luminate data showed a 211% increase in on-demand streams and a 390% rise in digital song sales during the period measured after the performance.

Ed Sheeran at an event

Ed Sheeran dispute adds context

Concerns around high-profile performances surfaced during the fallout from Ed Sheeran’s U.S. tour after Macklemore was removed following public remarks about Palestinians. Several supporting acts later withdrew from the tour after the lineup change.

Sheeran said removing Macklemore was not his decision and attributed the change to promoters and stadium venues. Robert Kraft confirmed opposition to a Gillette Stadium appearance, citing concerns about earlier rhetoric and imagery.

victorias secret fashion show

Sheeran controversy remains separate

The Sheeran dispute provides context for claims that artists may worry about political scrutiny around major performances. No verified evidence shows that controversy directly caused any performer to reject the 2027 halftime opportunity.

The anonymous source linked the two situations, but no named artist has publicly said the Sheeran dispute influenced a Super Bowl decision. Claims about broad reluctance, therefore, remain attributed rather than established industry fact.

Dr. Dre performing

SoFi Stadium returns for Super Bowl LXI

SoFi Stadium last hosted the Super Bowl in February 2022. The halftime show featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and guest performer 50 Cent during Super Bowl LVI.

Super Bowl LXI returns to SoFi Stadium five years later. NFL owners approved the Los Angeles proposal, bringing the game back to the Inglewood venue for the 2027 championship.

Fun fact: Super Bowl I’s halftime stars were college marching bands, not pop celebrities. The blockbuster artist era came decades later.

Apple Music displayed on a smartphone screen

Apple Music stays with halftime show

Apple Music remains the title partner of the Super Bowl halftime show heading into Super Bowl LXI. ESPN and Apple also announced a 2026-27 season music collaboration tied to ESPN’s first Super Bowl broadcast.

ESPN and ABC will carry Super Bowl LXI, marking ESPN’s first broadcast of the game. Apple Music will continue as the halftime show’s presenting partner as ESPN takes over the Super Bowl broadcast.

NFL football on the field

Super Bowl LXI format remains unsettled

An unnamed source claims organizers may consider using multiple performers if securing one headliner proves difficult. No NFL or Roc Nation announcement has confirmed that format, leaving a possible ensemble show unverified.

Jay-Z has also been mentioned by anonymous reporting as a possible performer if organizers need another option. Neither Roc Nation nor the NFL has announced him for Super Bowl LXI.

Odell Beckham Jr.’s New York comeback gets another nostalgic twist, offering fresh context on how his return connects with the city where his NFL career first gained national attention.

Super Bowl preparation

Super Bowl LXI facts remain limited

Super Bowl LXI is scheduled for February 14, 2027, at SoFi Stadium in Inglewood, California. ESPN and ABC will carry the game, while Apple Music remains associated with the halftime presentation.

No Super Bowl LXI halftime performer has been officially announced. Reports about artist hesitation, a possible multi-artist lineup, Jay-Z performing, Justin Bieber, Harry Styles, or other candidates remain unconfirmed.

Travis Kelce reacts instantly as fan reaches toward his uniform, showing how quickly athletes must handle unexpected fan interactions when personal space and security boundaries become part of the moment.

Would the Super Bowl halftime show still feel like a career prize if artists face huge scrutiny without a standard concert fee? Share your thoughts in the comments below!

This slideshow was made with AI assistance and human editing.

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