Charlie Woods is stepping into a new chapter of his young golf career. The 17-year-old has signed his first name, image, and likeness deal with TaylorMade Golf. TaylorMade announced the partnership on social media as Woods competed in the Junior Players Championship at TPC Sawgrass.
The move connects him to the same brand his father, Tiger Woods, has represented for nearly a decade. It also places him alongside stars like Rory McIlroy, Scottie Scheffler, and Nelly Korda on the company roster. For a golfer who has spent his whole life in the spotlight, this deal marks his first official step into the business side of the sport.
TaylorMade officially welcomes Charlie Woods aboard
TaylorMade confirmed the signing with a short video posted on social media. In the clip, Woods opens a locker and pulls out a cap branded with the company logo. He places it on his head, making the new partnership official for fans watching online.
The brand described Woods as a player driven by competition and steady improvement. A company statement said his growth over the past few years speaks for itself. Executives added that they were proud he chose TaylorMade during this stage of his career.
Woods responded with his own statement soon after the announcement. He said TaylorMade has supported him for the past year already. He also expressed excitement about officially joining a roster with such a strong history.
A partnership years in the making
This deal did not come as a total surprise to golf fans. Woods has already used TaylorMade clubs for most of his junior career.
His father, Tiger Woods, has been a TaylorMade athlete for almost 10 years. That long family connection made an eventual signing feel like a natural next step.
Companies want promising players locked in before rival brands can make offers. Charlie Woods, given his last name and results, was always going to be a target.
Inside Charlie Woods’ current golf bag
As of this signing, Woods carries a nearly full TaylorMade setup. His bag includes the Qi4D driver along with matching fairway woods. He also uses P7CB and P7TW irons built for skilled ball strikers.
Rounding out the bag are MG5 wedges designed for short game precision. Woods also plays the TP5x ball, a tour-level model. Before the deal became official, Woods had already been using TaylorMade equipment in junior competition.
The switch to a complete TaylorMade lineup reflects growing trust in the brand. It also mirrors the setup used by many top professionals on tour. Having consistent equipment can help a young player build confidence heading into college golf.
Junior golf career built on results
Woods has built an impressive junior golf resume over the years. He helped his high school team at The Benjamin School win Florida state titles in 2023 and again in 2025, during his freshman and junior seasons.
During the 2025 state championship, Woods tied for the lowest round of the final day. He carded a 4-under 68 to help Benjamin win the Class 1A team title by five strokes.
Woods also claimed his first American Junior Golf Association title at the 2025 Team TaylorMade Invitational at Streamsong Resort. He finished 15 under par at 201, winning by three shots in a strong junior field.
Florida State commitment shapes his future
Woods is committed to playing college golf at Florida State University and will join the program as part of its 2027 recruiting class. That timeline lines up with his upcoming senior year at The Benjamin School.
At Florida State, he will join fellow recruit Miles Russell, who is the No. 1 player in the Rolex AJGA Rankings. The two have competed in junior golf and are headed to the same college program.
NCAA rules allow Division I athletes to use equipment bearing a manufacturer’s normal trademark during competition, while Florida State’s athletic department has an exclusive Nike apparel agreement. Woods’ TaylorMade equipment deal is designed to continue through his transition into collegiate golf.
Fun fact: TaylorMade is currently owned by the South Korean firm Centroid Investment Partners.
Sunday Red connection adds intrigue
TaylorMade is also the parent company behind Sun Day Red apparel. Tiger Woods launched that brand in 2024 after ending his long run with Nike. Charlie Woods has often worn Sun Day Red gear during casual appearances.
Despite that connection, Woods will wear Nike during his college competitions. Florida State holds a broader apparel contract with Nike across all athletic programs. That agreement applies to every sport within the university system.
His existing connection to Sun Day Red could create a potential path for a future apparel partnership, although no such deal has been announced. A future move in that direction would keep the family business connection intact.
What top players say about TaylorMade
TaylorMade continues to build a roster filled with proven major champions. Scottie Scheffler, Rory McIlroy, and Nelly Korda already represent the brand at the highest level. Adding Woods gives the company a strong presence in junior golf as well.
Company leaders have said the long-term goal is a unified team feeling. That philosophy applies across both equipment staff and apparel partnerships like Sun Day Red. TaylorMade wants athletes to feel connected across every level of competition.
This strategy also helps the brand stay visible as new stars emerge. Signing rising juniors early creates loyalty that can last for years. It is a long-term investment rather than a quick marketing move.
What this deal means going forward
For Woods, this signing represents his first real step into the golf business. It shows how junior athletes now build careers before ever turning professional. NIL rules have changed the timeline for young golfers across the country.
Woods will keep competing on the junior circuit through his final high school season. He will then transition into college golf at Florida State next year. His equipment situation now feels settled heading into that busy stretch.
The deal also keeps him closely tied to his father’s business world. Whether or not he adds Sun Day Red apparel later remains to be seen. For now, TaylorMade has become an official part of his growing career.
TL;DR
- Charlie Woods signed his first NIL deal with TaylorMade Golf this month.
- He joins his father, Tiger Woods, on the brand’s athlete roster.
- Woods already uses a nearly full TaylorMade club setup on the course.
- He is committed to playing college golf at Florida State starting in 2027.
- Woods will wear Nike apparel in college due to the school’s existing deal.
If you liked this story, don’t forget to follow us for more exclusive content.
This article was made with AI assistance and human editing.
If you liked this, you might also like:
